The client is a Canada-based SaaS company leading the transformation of online insurance purchasing. Their goal is to simplify the process of comparing, selecting, and securing insurance policies through a seamless digital experience powered by an advanced online insurance platform.
The insurance market operates on a largely closed architecture, making it extremely difficult for customers to compare policies from different providers. The client identified several key obstacles:

To address these challenges, we built a smart SaaS insurance platform with advanced digital capabilities that positioned the product as a digital insurance marketplace and an insurance comparison platform:
The platform delivered significant improvements across user engagement and business performance:
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