LCP
Overview

A direct contribution to support for artists like singers and musicians with NFT tokens received in exchange.

At A Glance

industry
Industry
Entertainment
region
Region
USA
duration
Duration
8 Weeks

Technical Stack

Node.js
Firebase
Angular
GCP
PostgreSQL
PlayCanvas
LoopBack
Flow Blockchain

Client Profile

The client, based in Texas, USA, owns an entertainment firm and brings a diverse background in both the creative and SaaS medical industries. With prior experience as an instructor at a renowned art school and in top-level management, the client wanted to address key challenges faced by independent artists in the entertainment sector and strengthen the broader independent artist community.

Challenge

The client observed several critical issues affecting artists and their fan communities:

  • Unfair Artist Payments: Many talented artists throughout the USA are paid less than they are worth as performers and creators, causing them significant financial hardship.
     
  • Limited Fan Benefits: Fans or subscribers who supported their favorite artists gained very little in return, disincentivizing them to engage in the fan experience.
     
  • Absence of a Centralized Space: There was no singular space where musicians or singers could provide updates about their live projects or performances, limiting the ability to connect with fans.

To address these drawbacks, the client wanted a blockchain music platform that would provide transparency, fairness, and a true artist-fan connection, leveraging the growing potential of blockchain music solutions, trends around NFTs in the music industry, and the expanding concept of a music NFT marketplace, and new models inspired by decentralized music streaming platforms.

Process diagram of blockchain-based music merchandise platform, enabling secure and transparent transactions for artists and fans

Solution

Seaflux developed a blockchain-powered solution named “Flow”, designed to empower emerging artists and gamers while ensuring fair compensation and meaningful fan engagement.

  • Direct Artist Earnings: Artists receive 90% of their total earnings directly in their bank accounts from fan contributions, ensuring transparency and fair pay.
     
  • Fan Rewards via NFTs: Fans can support their favorite artists using Apple Pay, Google Pay, or credit cards in under a minute. In return, they receive an NFT (a multimedia 3D card) representing exclusive content such as live concert images or videos, reflecting the type of digital assets typically offered on a music NFT platform and supporting new value models like NFTs for music artists.
     
  • Community Building: The platform offers the artists a space where they can create public profiles for fans to see the NFT collections, share them on social platforms, and invite others to join in order to create a better support community, strengthening the foundation of a modern web3 music platform and aligning with the principles of a decentralized music platform.
     
  • Technology Stack:
     
    • PostgreSQL – Used for managing artist and fan data.
    • GCP (Google Cloud Platform) – Deployed the frontend and handled the storage of NFT media, such as images and videos.
    • GCP Cloud Functions – Hosted Node.js APIs for backend processing.
    • LoopBack (Node.js Framework) – Managed backend operations efficiently.
    • PlayCanvas – Rendered the 3D multimedia NFT cards, which were later minted on the Flow Blockchain.

This ecosystem ensured smooth performance, secure transactions, and an engaging user experience aligned with modern blockchain music applications.

Key Benefits

  • Artist-Fan Community Building:
    Seaflux helped the client establish an interactive community that connects underpaid artists and their supporters on a single transparent platform using blockchain for musicians and supporting the adoption of music NFT experiences.
  • 10% Revenue Stream:
    The business acquires a 10% revenue stream from every fan tip, providing a sustainable revenue model and ensuring artists are paid fairly.
  • Energy Efficient Blockchain:
    The client moved to the Flow Blockchain and has lowered its expenses and environmental impact, taking advantage of its sustainable, energy-efficient, and low-cost infrastructure.

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