The client is a renowned music artist from the United States, widely recognized for his contribution to the Pop and Rock music genres. With a growing fanbase and significant influence in the music industry, he understands the challenges independent and emerging artists face in bringing their creations to a wider audience. His vision was to create a digital solution that empowers individual artists by reducing the technical and creative barriers associated with song releases on popular platforms like Spotify.
Independent artists typically do not enjoy the same support as traditional major record labels in the music industry or have the same resources as those labels. One of the most important opportunities the client identified was developing accurate and engaging music metadata. Metadata that can identify the mood, genre, sub-genre, and lyrical theme can prove to be critical in cataloging your music and being discovered by the right listeners. Artists have always defined this information on their own, which takes time and has the potential to be misleading to the audience on a service like Spotify.
Additionally, artists need to provide a Spotify pitch, which is an engaging summary of the song, in order for that song to be considered for music discovery playlists when uploading songs on Spotify. For independent artists, creating Spotify pitches to go along with their songs can be overwhelming without the pre-existing knowledge that can come from a background in marketing and using effective music marketing tools.
The client envisioned a solution that would:

Seaflux collaborated with the client to design and implement an AI-powered music application that automates metadata creation and enhances the music distribution process, helping independent artists with AI music promotion and turbo music features.
The impact of the platform was evident shortly after its launch:
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