AI Longevity & Wellness Platform for Personalized Health Optimization
IndustryHealthcare
RegionUSA
Duration2 Years

AI Longevity & Wellness Platform for Personalized Health Optimization

Discover how Seaflux built an AI-powered wellness platform with at-home biomarker testing, AI health coaching & personalized plans, 98.4% satisfaction.

Overview

Seaflux partnered with a SaaS-based wellness and fitness company based in Ohio to build an AI-powered health optimization platform from the ground up. The personalized wellness platform combines at-home biomarker testing, AI-driven coaching, personalized supplement protocols, and continuous health tracking into a single subscription experience. Today the platform supports thousands of members, blends human coaching with an AI health guide, and integrates HSA/FSA payment options to make personalized healthcare more accessible.

The Challenge

Client Overview

The client is a SaaS-based wellness and fitness company in Ohio, USA, focused on shifting consumers away from generic wellness advice toward individualized, biology-backed health guidance. Their platform serves members seeking a data-driven approach to nutrition, fitness, supplementation, and mental wellness.

Key Pain Points

  • Lack of comprehensive doctor feedback: users received generic guidance like "exercise more" instead of insights tied to their own biology
  • Absence of personalized, data-driven insight: no system existed to trace symptoms back to root causes such as biomarker imbalances
  • Demand for a holistic view of health: users wanted nutrition, fitness, mental wellness, and lifestyle factors considered together, not in isolation
  • No individualized meal or supplement guidance: recommendations weren't tied to each user's actual nutrient gaps or health data
  • Need to translate raw health data into a clear daily action plan, backed by real testing and continuous iteration, rather than a one-time assessment

Our Solution

Comprehensive Health Assessment

A detailed digital intake survey captures lifestyle and physical profile data, covering diet, exercise habits, sleep, alcohol consumption, and mental health, forming the baseline for every personalized recommendation.

At-Home Biomarker Testing

The platform coordinates at-home blood draws through mobile phlebotomy, testing 60+ biomarkers including glucose, lipid panel, vitamin D, hormones, and inflammation markers, with baseline panels tailored separately for men and women.

AI-Driven Recommendation Engine

Survey responses and biomarker results feed an AI engine that generates a three-part daily plan, a personalized meal plan, a targeted exercise plan, and a lifestyle plan covering sleep, hydration, and stress management.

Vita AI Health Companion + Human Coaching

The platform pairs its recommendation engine with Vita, an AI health companion available to users anytime they have questions about their action plan, biomarkers, or day-to-day progress. Vita runs on a multi-agent architecture with four dedicated agents, a health assessment agent, a biomarker agent that answers chat-based questions on specific lab results, a supplement reminder agent, and an appointment-setup agent for coaching sessions and follow-up testing. This sits alongside optional 1-on-1 human coaching, with automatic routing to a dedicated coach for users showing significant shifts in health metrics.

Precision Supplement Protocols

Based on each user's biomarker gaps, the platform generates a personalized supplement protocol, with monthly deliveries built around individual deficiencies rather than one-size-fits-all stacks.

Continuous Progress Tracking

Members are re-tested every 6 months to track how their biomarkers shift over time, and the platform updates their plan accordingly, closing the loop between testing, action, and re-testing.

Mental Health Monitoring

A daily mood and emotional check-in feeds a monthly mental health analysis, extending the platform's view of wellness beyond physical metrics alone.

Advanced Add-On Testing

The platform has expanded to support deeper diagnostics, including an annual microplastics blood test and full body MRI scan, for members who want to go beyond the baseline panel.

HSA/FSA Payment Integration

Seaflux supported integration with a third-party medical necessity platform, allowing members to pay for supplements and services using pre-tax HSA/FSA dollars, with Letters of Medical Necessity generated automatically at checkout.
Key Features

Built for Personalized, Continuous Care

A platform architecture designed to turn biomarker data into daily action, not a one-time report

60+ Biomarker Testing

60+ Biomarker Testing

At-home biomarker testing across 60+ markers, with sex-specific baseline panels for men and women.

AI-Generated Daily Plans

AI-Generated Daily Plans

AI-generated daily action plans spanning nutrition, fitness, supplements, and lifestyle, tailored to each member's biology.

Vita AI Health Companion

Vita AI Health Companion

An on-demand AI health companion built on a 4-agent LangGraph architecture, including a dedicated biomarker agent that answers chat-based questions on specific lab results.

Automatic Coach Escalation

Automatic Coach Escalation

Automatic escalation to human coaches based on meaningful changes in a member's health metrics.

Personalized Supplement Delivery

Personalized Supplement Delivery

Monthly-delivered supplement protocols built around each member's individual biomarker deficiencies.

Recurring Biomarker Re-Testing

Recurring Biomarker Re-Testing

Scheduled re-testing every 6 months to track biomarker shifts over time and keep plans current.

Daily Mental Health Check-Ins

Daily Mental Health Check-Ins

Daily mood tracking that feeds a monthly psychological wellness analysis.

HSA/FSA-Eligible Checkout

HSA/FSA-Eligible Checkout

Automated Letter of Medical Necessity generation at checkout, enabling HSA/FSA payment for supplements and services.

Technology Stack

Built with Modern Tech

We leverage cutting-edge technologies to build scalable, secure, and high-performance applications that grow with your business.

Node.jsNode.js
ReactJSReactJS
Next.jsNext.js
Next.jsNext.js
TypeScriptTypeScript
AWSAWS
ServerlessServerless
MySQLMySQL
OpenAIOpenAI
LangGraphLangGraph
PineconePinecone
Business Impact

Measurable Results

Real outcomes that transformed our client's operations and delivered significant ROI.

Customer Satisfaction
98.4%

Customer Satisfaction

Reflecting strong usability and platform effectiveness post-launch.

Biomarker Improvement
92%

Biomarker Improvement

Of members report meaningful biomarker improvement within 6 months of joining the platform.

Coaching Opt-In Rate
86%

Coaching Opt-In Rate

Of users opted into personal health coaching, showing strong demand for guided, expert-backed plans.

Active Members
1,000+

Active Members

Actively using the platform for continuous health management.

Our Process

Project Delivery Approach

A proven methodology that ensures quality delivery, on time and on budget.

Discovery & Architecture

Mapped the end-to-end health journey, from intake survey through biomarker testing, AI recommendations, and recurring re-testing, and designed a serverless AWS architecture to support it.

Core Platform Build

Delivered the initial assessment, biomarker integration, and AI recommendation engine as a unified web and mobile experience.

Iterative Feature Expansion

Extended the platform over time with coaching workflows, supplement personalization, and mental health tracking.

Continuous Evolution

Continued supporting the client as the product matured, including the introduction of an AI health guide, tiered membership pricing, advanced diagnostics, and HSA/FSA payment support.

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