
AI Longevity & Wellness Platform for Personalized Health Optimization
Discover how Seaflux built an AI-powered wellness platform with at-home biomarker testing, AI health coaching & personalized plans, 98.4% satisfaction.
Overview
Seaflux partnered with a SaaS-based wellness and fitness company based in Ohio to build an AI-powered health optimization platform from the ground up. The personalized wellness platform combines at-home biomarker testing, AI-driven coaching, personalized supplement protocols, and continuous health tracking into a single subscription experience. Today the platform supports thousands of members, blends human coaching with an AI health guide, and integrates HSA/FSA payment options to make personalized healthcare more accessible.
The Challenge
Client Overview
The client is a SaaS-based wellness and fitness company in Ohio, USA, focused on shifting consumers away from generic wellness advice toward individualized, biology-backed health guidance. Their platform serves members seeking a data-driven approach to nutrition, fitness, supplementation, and mental wellness.
Key Pain Points
- Lack of comprehensive doctor feedback: users received generic guidance like "exercise more" instead of insights tied to their own biology
- Absence of personalized, data-driven insight: no system existed to trace symptoms back to root causes such as biomarker imbalances
- Demand for a holistic view of health: users wanted nutrition, fitness, mental wellness, and lifestyle factors considered together, not in isolation
- No individualized meal or supplement guidance: recommendations weren't tied to each user's actual nutrient gaps or health data
- Need to translate raw health data into a clear daily action plan, backed by real testing and continuous iteration, rather than a one-time assessment
Our Solution
Comprehensive Health Assessment
At-Home Biomarker Testing
AI-Driven Recommendation Engine
Vita AI Health Companion + Human Coaching
Precision Supplement Protocols
Continuous Progress Tracking
Mental Health Monitoring
Advanced Add-On Testing
HSA/FSA Payment Integration
Built for Personalized, Continuous Care
A platform architecture designed to turn biomarker data into daily action, not a one-time report
60+ Biomarker Testing
At-home biomarker testing across 60+ markers, with sex-specific baseline panels for men and women.
AI-Generated Daily Plans
AI-generated daily action plans spanning nutrition, fitness, supplements, and lifestyle, tailored to each member's biology.
Vita AI Health Companion
An on-demand AI health companion built on a 4-agent LangGraph architecture, including a dedicated biomarker agent that answers chat-based questions on specific lab results.
Automatic Coach Escalation
Automatic escalation to human coaches based on meaningful changes in a member's health metrics.
Personalized Supplement Delivery
Monthly-delivered supplement protocols built around each member's individual biomarker deficiencies.
Recurring Biomarker Re-Testing
Scheduled re-testing every 6 months to track biomarker shifts over time and keep plans current.
Daily Mental Health Check-Ins
Daily mood tracking that feeds a monthly psychological wellness analysis.
HSA/FSA-Eligible Checkout
Automated Letter of Medical Necessity generation at checkout, enabling HSA/FSA payment for supplements and services.
Built with Modern Tech
We leverage cutting-edge technologies to build scalable, secure, and high-performance applications that grow with your business.
Measurable Results
Real outcomes that transformed our client's operations and delivered significant ROI.
Customer Satisfaction
Reflecting strong usability and platform effectiveness post-launch.
Biomarker Improvement
Of members report meaningful biomarker improvement within 6 months of joining the platform.
Coaching Opt-In Rate
Of users opted into personal health coaching, showing strong demand for guided, expert-backed plans.
Active Members
Actively using the platform for continuous health management.
Project Delivery Approach
A proven methodology that ensures quality delivery, on time and on budget.
Discovery & Architecture
Mapped the end-to-end health journey, from intake survey through biomarker testing, AI recommendations, and recurring re-testing, and designed a serverless AWS architecture to support it.
Core Platform Build
Delivered the initial assessment, biomarker integration, and AI recommendation engine as a unified web and mobile experience.
Iterative Feature Expansion
Extended the platform over time with coaching workflows, supplement personalization, and mental health tracking.
Continuous Evolution
Continued supporting the client as the product matured, including the introduction of an AI health guide, tiered membership pricing, advanced diagnostics, and HSA/FSA payment support.