Data Science and Machine learning powered eCommerce mobile application for smart online purchases and facilitating cross-selling of products
Modern eCommerce app for online store owners
The client is a leading organic grocery brand based in San Francisco USA who delivers fresh produce every week.
Client had a legacy eCommerce store for organic groceries and revenue was pretty stable for a long time. As app was created before decade client wanted to update UI/UX as per latest trends and wanted to increase cross selling of products
Data migration from legacy app with smooth transition to avoid any impact to existing user accounts and data
Redesigned UI/UX based on best practices and latest industry standard to increase session duration for user
Redefined architecture using microservice based architecture for scalability
Upgraded technology stack for mobile app to Flutter and Web to ReactJs and NodeJs
Updated recommendation product logic with ML based algorithm to pitch right product for cross selling
Integration of Blockchain based payment gateway for easy purchase using cryptocurrencies
Migrating on-premise deployment to cloud based deployment using Kubernetes and Docker for advantages like auto scaling, speed etc.
Increased in sales by 20% in one quarter after launch of new app