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WhatsApp-powered chatbot and customer service portals empowering businesses, providing efficient and personalized customer support
IndustryMarketing & Advertising
RegionUAE
Duration4 Weeks

Unified Customer Service Portal with WhatsApp and AI Chatbot Support

Improve customer care with a SaaS portal featuring a WhatsApp chatbot, AI chatbot support, and seamless WhatsApp Business API customer service tools.

Overview

At A Glance

Industry

Industry

Marketing & Advertising

Region

Region

UAE

Duration

Duration

4 Weeks

Technical Stack

Node.jsNode.js
MySQLMySQL
AngularAngular
WhatsApp BusinessWhatsApp Business
Socket.IOSocket.IO
FastifyFastify
AWSAWS

Client Profile

The client is a prominent Middle-Eastern Software-as-a-Service (SaaS) provider delivering cutting-edge digital solutions that support end-to-end efficiency and engagement.

Challenge

The client faced several key challenges:

  • Efficient Communication: Needed a solution that would enable independent business owners to communicate seamlessly with customers and provide quick, real-time responses to their queries. The need for a unified chatbot for customer support also became crucial to maintain consistency across communication channels, especially with the growing demand for WhatsApp Business API customer service capabilities.
  • Avoiding Overlapping Conversations: Wanted to eliminate simultaneous discussions on the same query to prevent confusion between customers and business owners.
  • Query Assignment: Required a feature that allows business owners to assign specific customer queries to the appropriate service representatives for better handling.
  • Admin Oversight: Needed an automated system to notify the admin user responsible for managing staff about the status of each raised query.
  • Transparency in Service: Aimed to establish clear and transparent standards for managing and tracking customer service interactions.
WhatsApp-powered chatbot and customer service portals empowering businesses, providing efficient and personalized customer support

Solution

Seaflux has developed a complete web portal as part of the client’s SaaS platform, allowing business owners to effectively track resolutions to customer inquiries. This customer service portal is designed to facilitate communications, increase response time, and improve customer satisfaction.

  • Automated Query Resolution:
    The portal is equipped with an intelligent chatbot for customer care that automatically handles Level 1 queries. For more complex issues, the system redirects the ticket to the appropriate service personnel based on the category of the raised query. This includes a WhatsApp chatbot for business to handle common customer concerns efficiently.
  • WhatsApp Business Integration:
    Seaflux integrated the WhatsApp Business Platform into the portal, allowing businesses to register with their official WhatsApp numbers and communicate with customers directly. Customers can raise tickets simply by sending their appropriate queries to the businesses through their common WhatsApp account in a predefined template, which can also be managed efficiently through the WhatsApp bot.
  • Real-Time Communication:
    A communication gap between customers and customer service agents can often hinder the requests. A chat functionality that is embedded into the portal allows for seamless communication between the business and customer in real time, thus decreasing resolution times. This real-time chat, combined with the AI chatbot for customer service, ensures customers receive consistent and accurate responses across all communication channels within the customer service portal.
  • Access Control Based on Permission:
    The portal incorporates a secure access model determined by user permissions assigned to their role. For example, managers can assign service agents to a customer ticket using the chat interface.
  • Insightful dashboard:
    The dashboard provides reports on the count of tickets, response time, and resolution time, which can support managers and business owners in improving processes for improved results.
  • Newsletter management feature:
    An additional module would allow users to publish newsletters for company news, announcements, and specials. Users could select from preset designs or create their own custom design in order to ensure consistency and ultimately create more engagement with customers in their communications.

Key Benefits

  • 1,000+ Businesses Adopted the Portal in the First Quarter
    The WhatsApp connection, combined with the WhatsApp AI chatbot, streamlined ticket creation and communication, letting various businesses handle every kind of customer communication from one simple portal.
  • 41% Increase in Resolution Rate
    With end-to-end communication from customer to service personnel, more issues were completed more quickly and accurately
  • 45–70% Improvement in Ticket Agent Productivity
    With chatbot automation and the WhatsApp chatbot answering simple questions automatically, all service personnel needed to do was answer complex questions, which made service personnel much more productive.

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